王尘宇

Example #4 - Sitelink A is matched with Ad A triggered by Keyword A

Property	Value	Inherited from
Tracking template	http://adgroup-a-tracking.com/?{_campaign}&url={lpurl}&{_id}	Ad Group A
Final URL	http://contoso.com/Sitelink-A?{keyword}{ignore}&{_campaign}
Mobile URL	http://m.contoso.com/Sitelink-A?{keyword}{ignore}&{_id}
Custom parameters	{_campaign}=CampaignA {_id}=KeywordA	CampaignA KeywordA
Expanded URL	Desktop: http://contoso.com/Sitelink-A?flowers&CampaignA Mobile: http://m.contoso.com/Sitelink-A?flowers&KeywordA
Expanded tracking template	http://adgroup-a-tracking.com/?CampaignA&url={lpurl}&KeywordA
Expanded serving URL	Desktop: http://adgroup-a-tracking.com/?CampaignA&url=http%3A%2F%2Fcontoso.com%2FSitelink-A%3Fflowers%26CampaignA&KeywordA Mobile: http://adgroup-a-tracking.com/?CampaignA&url=http%3A%2F%2Fm.contoso.com%2FSitelink-A%3Fflowers%26KeywordA&KeywordA

Example #5 - Sitelink A is matched with Ad A triggered by Keyword B

Property	Value	Inherited from
Tracking template	http://adgroup-a-tracking.com/?{_campaign}&url={lpurl}&{_id}	Ad Group A
Final URL	http://contoso.com/Sitelink-A?{keyword}{ignore}&{_campaign}	Sitelink A
Mobile URL	http://m.contoso.com/Sitelink-A?{keyword}{ignore}&{_id}	Sitelink A
Custom parameters	{_campaign}=CampaignA {_id}=AdGroupA	Campaign A Ad Group A
Expanded URL	Desktop: http://contoso.com/Sitelink-A?shoes&CampaignA Mobile: http://m.contoso.com/Sitelink-A?shoes&AdGroupA
Expanded tracking template	http://adgroup-a-tracking.com/?CampaignA&url={lpurl}&AdGroupA
Expanded serving URL	Desktop: http://adgroup-a-tracking.com/?CampaignA&url=http%3A%2F%2Fcontoso.com%2FSitelink-A%3Fshoes%26CampaignA&AdGroupA Mobile: http://adgroup-a-tracking.com/?CampaignA&url=http%3A%2F%2Fm.contoso.com%2FSitelink-A%3Fshoes%26AdGroupB%0A&AdGroupA

Example #6 - Sitelink A is matched with Ad B triggered by Keyword C

Property	Value	Inherited from
Tracking template	http://adgroup-a-tracking.com/?{_campaign}&url={lpurl}&{_id}	Ad Group A
Final URL	http://contoso.com/Sitelink-A?{keyword}{ignore}&{_campaign}	Sitelink A
Mobile URL	http://m.contoso.com/Sitelink-A?{keyword}{ignore}&{_id}	Sitelink A
Custom parameters	{_campaign}=CampaignA {_id}=AdB	Campaign A Ad B
Expanded URL	Desktop: http://contoso.com/Sitelink-A?laptops&CampaignA Mobile: http://m.contoso.com/Sitelink-A?laptops&AdB
Expanded tracking template	http://adgroup-a-tracking.com/?CampaignA&url={lpurl}&AdB
Expanded serving URL	Desktop: http://adgroup-a-tracking.com/?CampaignA&url=http%3A%2F%2Fcontoso.com%2FSitelink-A%3Flaptops%26CampaignA&AdB Mobile: http://adgroup-a-tracking.com/?CampaignA&url=http://m.contoso.com/Sitelink-A?laptops&AdBhttp%3A%2F%2Fm.contoso.com%2FSitelink-A%3Flaptops%26AdB%0A&AdB

Example #7 - Sitelink A is matched with Ad C triggered by Keyword C

Property	Value	Inherited from
Tracking template	http://ad-c-tracking.com/?{_campaign}	Ad C
Final URL	http://contoso.com/Sitelink-A?{keyword}{ignore}&{_campaign}	Sitelink A
Mobile URL	http://m.contoso.com/Sitelink-A?{keyword}{ignore}&{_id}	Sitelink A
Custom parameters	{_campaign}=CampaignA {_id}=AdGroupB	广告系列 A 广告组 B
扩展网址	桌面：http ://contoso.com/Sitelink-A? laptops&CampaignA移动：http ://m.contoso.com/Sitelink-A? laptops&AdGroupB
扩展跟踪模板	http://ad-c-tracking.com/?CampaignA 注意：未使用，因为静态bing广告级跟踪模板没有 {lpurl} 参数。
扩展的服务 URL	桌面：http ://contoso.com/Sitelink-A? laptops&CampaignA移动：http ://m.contoso.com/Sitelink-A? laptops&AdGroupB

Bing（必应）推广网站使用哪个自定义参数

应用自定义参数时，Microsoft Advertising 将使用在最低 Microsoft Advertising 实体中定义的自定义参数的值。例如，如果您在微软广告级别定义了一个自定义参数，在关键字级别定义了一个自定义参数，则将应用关键字级别的自定义参数。实体层次结构从高到低依次为：Bing广告帐户>广告系列>广告组>广告>关键字>附加链接。在单个 URL 中引用的自定义参数可能超过 3 个。考虑到广告系列、广告组、广告和关键字和附加信息（5 个实体），升级版网址让您可以灵活地在每个级别定义唯一的名称和值组合，然后可以在您的跟踪模板或网址中引用这些组合。还有一些你应该知道的替换规则：

替换最终到达网址中的参数

Microsoft Advertising 认可的参数将在展示时替换为其受尊重的值。Microsoft Advertising 不支持的参数（例如：{NotOfficiallySupported}）不会在展示时被替换，并在点击必应广告时保留在 URL 中。自定义参数被命名为带有下划线的前缀。示例：{_market}。在展示时没有匹配名称的自定义参数将始终替换为空字符串。目标 URL 中引用的自定义参数始终替换为空字符串。要了解更多信息，请参阅我可以使用自定义参数吗？一个由 { } 括起来的参数，它告诉 Microsoft Advertising 在点击必应广告时您希望返回什么数据。可供选择的具体参数如下表所示。

在跟踪模板中替换 {lpurl}

在最终到达网址中替换所有参数后，{lpurl} 标记或其变体之一将成为跟踪模板。如果在浏览帐户层次结构后在展示时没有找到跟踪模板，则将使用默认值 {lpurl}，它代表展示时微软广告的最终到达网址。

替换跟踪模板中的参数

将最终 URL 替换到跟踪模板后，跟踪模板中使用的任何剩余参数将使用与上述相同的注释替换。

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